The BadgerDao airdrop/marketing was very effective in targeting BTC-DeFi users. So effective that built a strong community of developers and supporters. I have spent quite some time in their discord.
FinNexus needs to increase exposure through airdrop along with liquidity mining. The airdrop will bring a lot of attention which is what we want as long as we target the right users. BadgerDao targeted BTC users and provided something valuable to them. Besides the vaults, they will airdrop DIGG for BADGER stakers according to the period they have staked (DIGG is an algorithmic stablecoin pegged 1:1 to BTC).
Thus, FinNexus´s airdrop should offer something valuable not only to decrease FNX sell pressure but also to grow the community.
What can FinNexus offer?
1- How about an option strategy (protective put, strangle, straddle, …). Something where new users can see the benefit of user FinNexus Options. WhiteheartDeFi will offer protective puts using Hegic.
2- Earn yield being an LP with extra boost based on different vesting period.
3- FinNexus would give some discount/rebate on the first option the user purchase.
Airdrop target users: this somewhat depend on the items mentioned
1- FinNexus users (LPs and option buyers) to not hurt them.
2- Hegic and Opyn users. They could be randomly selected. The user would go to the platform to check if it´d earn something.
3- Maybe random LPs of FNX and yield chasers (yUSDC, aUSDC and cUSDC).
4- To followers of big influencers in derivatives/options (a bit crazy this one).
As strategy, the airdrop could be split in two parts and with some simple tasks, say “learn about options reading article”.
FinNexus´airdrop has to very target oriented: general DeFi users or experienced ones from Hegic/Opyn. It has to be effective, like BadgerDAO style.
Ok, that´s my two cents.